My professional journey started in 2004, as an indoor retail sales person with pay of 200 USD per month. I than quit indoor sales and joined a famous Indian publication and started doing door to door sales selling books like Oxford dictionary and encyclopaedias etc. In which I used to make at least 1800 USD per month. I was also promoted as a training manager, and got a rising star award in an event in Dubai, The event which I could not attend personally for some reason. I was working as a freelancer and needed a sponsor to have a legal status. My company could not support me with that so I had to quit that business and start a new role into technology sales though I was not aware about the ABC of technology but I knew how to reach the right people (decision makers). I left that job to start my own business and lost. But again I tried myself as a Teller in a local exchange company in Kingdom of Bahrain. The company at first promised me the family visa status but later changed their mind saying we have changed our policy about offering family status to employees in the company, I was than jobless sitting for about 6 months in Bahrain

Brief us about your role in the company. Brief us about the company’s services. How does it uphold its uniqueness in the market?

I got hired by my previous employer in 2017, as a technologies sales in Four Square Media & Display Solutions and since than I have been doing good. We are a pioneer in digital signage solution. Providing the cutting edge digital signage solutions to the business in the middle east. The company that started in the Kingdom of Bahrain in 2014 has now office’s Saudi Arabia, Kuwait, Qatar and UAE.

What are the most significant trends currently shaping the business landscape in the Middle East?
Countries like Saudi Arabia and the UAE are shifting away from oil dependency, investing in sectors such as technology, tourism, and renewable energy. Initiatives like Saudi Vision 2030 emphasize this diversification. Many countries are enhancing their business environments through regulatory reforms to attract foreign direct investment, streamline business processes, and improve transparency.
These trends indicate a dynamic business environment in the Middle East, with significant opportunities for growth and development across multiple sectors.

What are some of the biggest challenges you face in your role, and how do you overcome them?
Overcome challenges by facing them and it gives me a chance to learn something everyday.
What innovative strategies are companies in the Middle East adopting to stay competitive?
Digital Transformation, Collaboration and Partnerships, Customer-Centric Approaches, E-commerce Expansion, Investment in Human Capital, Utilization of Fintech Solutions, (SALDY) Adopting Remote Work Technologies, Focus on Health and Safety.
How is your company leveraging digital transformation to enhance its operations?
I can outline how our organization leverage’s digital transformation to enhance their operations. Here are some common strategies they employ:
Data Analytics and Business Intelligence
Cloud Computing
Customer Relationship Management (CRM) Systems
Enhanced Communication Tools
Supply Chain Optimization
Employee Training and Development
Cybersecurity Measures

What are the primary challenges businesses face in the Middle East, and how can they overcome them?
Businesses operating in the Middle East encounter unique challenges due to the region’s political, economic, cultural, and regulatory dynamics. Below are some of the primary challenges and potential strategies to overcome them:

Political Instability is one of them, Political conflicts, civil unrest, and geopolitical tensions can disrupt operations and investments. Dependence on oil revenues in many countries makes the region vulnerable to fluctuations in global oil prices.

The solution to this is, Conduct thorough risk assessments and scenario planning., Diversify operations across multiple countries to mitigate localized risks. Invest in security measures and work with local experts for real-time updates. Focus on sectors less affected by oil price changes, such as technology, healthcare, and education. Monitor macroeconomic indicators to adjust strategies as needed. Explore partnerships in diversification programs, such as Saudi Arabia’s Vision 2030 or the UAE’s economic diversification initiatives.

How do regulatory changes impact business operations, and what strategies can companies use to navigate these changes?
Regulatory changes can significantly impact business operations, often introducing both challenges and opportunities. Understanding these impacts and employing effective strategies can help businesses navigate shifting regulatory landscapes.

Impacts of Regulatory Changes on Business Operations
⁠Increased Compliance Costs
Market Access Restrictions
Legal and Financial Risks
Competitive Disadvantages
⁠Innovation Opportunities
Some regulations (e.g., environmental or sustainability mandates) can drive innovation, prompting businesses to develop new products, services, or technologies.
Strategies to Navigate Regulatory Changes
Proactive Monitoring and Forecasting
Risk Assessment and Scenario Planning
⁠Building Regulatory Expertise
Adapting Business Models
Engagement and Advocacy
Leveraging Technology
Training and Communication
Diversification
Sustainability and ESG Alignment
⁠Regular Audits and Reviews

How important is cultural understanding in managing teams and businesses in the Middle East?
Cultural understanding is crucial for managing teams and businesses in the Middle East. The region’s unique social, religious, and historical contexts deeply influence workplace behaviour, communication, and business practices. A lack of cultural awareness can lead to misunderstandings, reduced productivity, and strained relationships, while sensitivity to these nuances fosters trust, collaboration, and long-term success.
What will be your and the company’s goals or the next 5 years?
Build trust & sustainability with in the region providing the cutting edge customized digital displays technology, built an organization and creating opportunities for the youth and the businesses. Be the leaders in our field
What is that one quote you absolutely live by or find helpful?

“Take care of your business and the business will take care of you”

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