My professional journey has been a rewarding expedition through diverse roles in the tech and business sectors, spanning over 17 years. I started my career as a Sales Account Manager, building foundational expertise in customer relationship management and enterprise technology solutions. My passion for leveraging technology to create impactful business solutions pushed me to explore new roles and responsibilities.
Throughout my career, I’ve had the privilege of contributing to and leading initiatives in cloud computing, software services, and business development across prestigious organizations in the Middle East. From managing multimillion-dollar projects at Batelco and pioneering AWS partnerships at ACME, and now STC Bahrain, my growth trajectory has been defined by a commitment to innovation, leadership, and delivering measurable results. Today, as the Manager of Cloud and Software Services at STC Bahrain, I lead transformative initiatives that redefine how businesses harness cloud and software technologies to drive growth and efficiency.
- Brief us about your role in the company. Brief us about the company’s services. How does it uphold its uniqueness in the market?
At STC Bahrain, I manage the Cloud and Software Services, focusing on providing tailored solutions for B2B clients. My role encompasses strategy formulation, team leadership, market analysis, and partnership management. I oversee the development of innovative cloud and software solutions that enhance operational efficiency and customer satisfaction, while driving revenue growth.
STC Bahrain is a leading telecom and ICT provider, renowned for its comprehensive suite of digital services, including cloud computing, software solutions, IoT, and managed services. What sets STC apart is its unwavering commitment to customer-centric innovation. By leveraging cutting-edge technology and strategic partnerships with global leaders like AWS and Microsoft, we deliver solutions that are not only technologically advanced but also deeply aligned with our clients’ unique needs. - What are the most significant trends currently shaping the business landscape in the Middle East?
The Middle East’s business landscape is undergoing a profound transformation, driven by several key trends:
Digital Transformation: Governments and enterprises are heavily investing in digital transformation, with a focus on cloud adoption, AI, and machine learning.
Sustainability: ESG (Environmental, Social, and Governance) initiatives are becoming a cornerstone of corporate strategies, aligning with regional visions like Kingdom of Bahrain’s Vision 2030.
Fintech Growth: The financial sector is embracing fintech solutions, driven by regulatory support and customer demand for digital services.
Data Sovereignty and Cybersecurity: As data privacy regulations evolve, businesses are prioritizing secure, compliant cloud solutions.
AI Integration: AI is revolutionizing industries, from predictive analytics in healthcare to automated operations in manufacturing. - What are some of the biggest challenges you face in your role, and how do you overcome them?
One of the most significant challenges I face is staying ahead in a rapidly evolving technology landscape. To address this, I emphasize continuous learning—both personally and within my team. Certifications in AWS, Azure, and ITIL, for instance, have equipped us to navigate complex technological shifts.
Another challenge is fostering alignment between diverse stakeholders, including clients, vendors, and internal teams. I overcome this by adopting a collaborative approach, ensuring clear communication, and leveraging strategic planning to align objectives and expectations.
Finally, managing cultural diversity in a dynamic work environment requires a nuanced approach. By fostering cultural understanding and empathy, I create an inclusive environment where every team member can thrive. - What innovative strategies are companies in the Middle East adopting to stay competitive?
To stay competitive, companies in the Middle East are adopting several forward-thinking strategies:
Hybrid Cloud Models: Organizations are increasingly embracing hybrid cloud solutions to balance scalability and security.
AI and Analytics: Advanced analytics and AI-driven insights are helping businesses make data-backed decisions and optimize operations.
Partnership Ecosystems: Building strong alliances with global tech leaders allows companies to access the latest innovations.
Industry-Specific Solutions: Tailored solutions for industries like fintech, healthcare, and government are becoming a key differentiator.
Agile Methodologies: Companies are adopting agile practices to accelerate product development and respond to market demands efficiently. - How is your company leveraging digital transformation to enhance its operations?
Digital transformation is at the heart of STC Bahrain’s strategy. We leverage cloud computing to streamline operations and enhance scalability. By integrating AI and machine learning, we provide predictive insights that help our clients optimize their business processes. Our partnerships with technology giants like AWS and Microsoft allow us to offer cutting-edge solutions, ensuring that our clients remain competitive in the digital age.
Internally, we’ve adopted the needed tools to enhance operational efficiency and customer relationship management. Additionally, our Go-to-Market strategies emphasize digital channels, ensuring a seamless experience for our clients. - What are the primary challenges businesses face in the Middle East, and how can they overcome them?
Businesses in the Middle East face challenges such as:
Regulatory Complexity: Adapting to evolving regulations can be challenging. Companies can overcome this by investing in compliance technologies and fostering transparent relationships with regulators.
Talent Gap: The demand for skilled professionals in areas like AI, cloud computing, and cybersecurity often outpaces supply. Addressing this requires robust talent development programs and partnerships with educational institutions.
Economic Diversification: As the region diversifies away from oil, businesses need to innovate and adapt to new economic realities.
Infrastructure Limitations: In some areas, digital infrastructure is still catching up. Investments in infrastructure and collaboration with government initiatives can help bridge this gap. - How do regulatory changes impact business operations, and what strategies can companies use to navigate these changes?
Regulatory changes can significantly impact operations, particularly in industries like telecommunications and finance. For example, evolving data sovereignty laws require businesses to store and process data locally, which may necessitate infrastructure adjustments.
To navigate such changes, companies should:
Stay Informed: Regularly monitor regulatory updates and seek legal expertise when needed.
Invest in Compliance: Implement robust compliance management systems.
Engage with Regulators: Maintain open communication with regulatory bodies to anticipate and influence policy changes.
Leverage Technology: Use advanced tools to ensure compliance without compromising efficiency. - How important is cultural understanding in managing teams and businesses in the Middle East?
Cultural understanding is crucial for success in the Middle East, given the region’s diverse workforce and unique business etiquette. Respecting cultural norms and practices fosters trust and collaboration. In my role, I emphasize empathy, active listening, and inclusive leadership to create a harmonious work environment. This cultural sensitivity extends to client interactions, where understanding their values and expectations is key to building long-term relationships. - What will be your and the company’s goals over the next 5 years?
Over the next five years, my primary goal is to solidify STC Bahrain’s position as a market leader in cloud and software solutions. This involves:
Expanding Market Share: Through strategic partnerships and innovative solutions, we aim to capture a larger share of the B2B market.
Driving Sustainability: Aligning with regional sustainability goals by promoting green IT solutions.
Talent Development: Building a robust pipeline of skilled professionals through training and mentorship programs.
Technological Innovation: Leveraging AI, machine learning, and IoT to offer next-generation solutions.
Regional Expansion: Extending our footprint across the GCC and beyond.
On a personal level, I aim to continue evolving as a leader, contributing to industry advancements and mentoring the next generation of professionals. - What is that one quote you absolutely live by or find helpful?
One quote that resonates deeply with me is: “Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston Churchill. This serves as a reminder to remain resilient and adaptable in the face of challenges.